Last updated: August 23, 2025

Who we are

The Blockchain In ("TBI", "we", "us", "our") publishes news, guides and analysis on blockchain and crypto. This Privacy Policy explains how we collect, use, disclose and safeguard personal data when you use theblockchainin.com(the "Site").

Controller: The Blockchain In —  Rio de Janeiro – RJ, Brazil. Contact: privacy@theblockchainin.com

Scope

This Policy applies to visitors and subscribers located worldwide, including residents of the United States(CCPA/CPRA), European Economic Area/UK (GDPR/UK‑GDPR) and Brazil (LGPD). If a term conflicts with local law, the local law controls for residents of that region.

What data we collect

• Data you provide: name, email address and any content you submit via forms (newsletter sign‑up, contact, feedback, partnership pitches).

• Automatic data: IP address, device and browser type, language, approximate location (city/country), referring URLs, pages viewed, time on page, identifiers (e.g., cookies, local storage, advertising IDs), and diagnostic logs.

• From third parties: analytics and advertising partners (e.g., Google) may provide aggregated insights; email providers may confirm delivery/open rates.

Purposes of processing

We process personal data to: (i) deliver content and operate the Site; (ii) send newsletters and service communications; (iii) personalize and measure content/ads; (iv) conduct analytics and improve performance; (v) prevent fraud and ensure security; (vi) comply with legal obligations and enforce terms.

Legal bases (GDPR/LGPD)

Depending on the context, we rely on: consent (e.g., non‑essential cookies, marketing), legitimate interests (analytics, security, basic personalization), contract (newsletter delivery), and/or legal obligations.

Cookies and similar technologies

We use cookies, local storage and similar technologies. See our Cookie Policy for details and how to manage preferences. Users in the EEA/UK will see a consent banner; California residents can use Your Privacy Choices (Do Not Sell or Share) to control data sharing for cross‑context behavioral advertising. We support Google Consent Mode v2 in applicable regions.

Advertising & analytics

We use Google AdSense to display ads and Google Analytics (or similar) for measurement. These services may set cookies or use identifiers. Ads may be tailored based on your activity if you consent (where required). You can learn more or opt out via our consent banner, browser settings, and industry tools.

Disclosures of personal data

We share personal data with:

• Service providers / processors: hosting, security, analytics, email delivery, consent management and advertising partners, bound by contract.

• Business transfers: in connection with a merger, acquisition, financing or sale of assets.

• Legal and compliance: to comply with law, respond to lawful requests, or protect rights, privacy, safety or property.

• Affiliates and partners: when necessary to operate the Site or run co‑branded content, consistent with this Policy.

International transfers

We may transfer personal data across borders (e.g., to the U.S.). Where required, we use appropriate safeguards such as Standard Contractual Clauses (SCCs) or equivalent mechanisms.

Retention

We retain personal data only as long as necessary for each purpose, unless a longer period is required by law. We periodically review and delete or anonymize data.

Your rights

• EEA/UK (GDPR): access; rectification; erasure; restriction; portability; objection; withdraw consent; lodge a complaint with a supervisory authority.

• Brazil (LGPD): confirmation of processing; access; correction; anonymization/blocking/deletion; portability; information about shared use; withdrawal of consent; review of automated decisions.

• California (CCPA/CPRA): right to know/access; correction; deletion; to opt‑out of "sale"/"sharing" of personal information; to limit use/disclosure of sensitive personal information; non‑discrimination. Use Your Privacy Choices in our banner/menu or contact us.

To exercise rights, email privacy@theblockchainin.com with the subject “Privacy Request” and specify your region and request. We will verify your identity and respond within the time required by law. Authorized agent submissions are supported where applicable.

Children’s privacy

The Site is not directed to children under 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal data from children. If you believe a child provided data, contact us to delete it.

Security

We implement technical and organizational measures appropriate to risk, but no method is 100% secure.

Third‑party links

Our content may link to third‑party sites or services. We are not responsible for their privacy practices.

Changes

We may update this Policy. The “Last updated” date indicates the latest version. Material changes will be highlighted on this page and/or via notice.

Contact

Questions or requests: privacy@theblockchainin.com. Postal: 22250-040. Rio de Janeiro - RJ, Brazil. .

Privacy Policy